5 Tips for Making Your Social Media Stand Out from Your Competitors

News flash: your social media presence doesn’t need to be overly flashy to be effective. In fact, simple and conservative is often the way to go! Here are five surprising tips to help you make your social media stand out from your competitors.

1) Clear branding

You NEED to establish the foundation of your brand if you want to grow your business. An inconsistent brand creates confusion for you AND your potential customers. Your brand includes how things look on your social media channels, as well as how you talk about your business. 

If your customers are confused by who you are and what you can provide for them, do you think that they will become paying customers? Nope! 

Not sure about your brand? Schedule a call: https://bit.ly/3NRUrQB 

2) Engaging content

Let’s face it, social media is now part of most people’s daily routines. We get up, check our social media, get ready, then check out our socials throughout the day. As a business owner, the only way you’re going to get engagement on your social media is to have the right content strategy that is going to keep your targeted audience’s attention.

Easier said than done, right?

With a little creativity and effort, you CAN create engaging content. Here are a few things you can focus on to make it easier on yourself!

1. Make sure you’re using high-quality photos
2. Post more videos (always more videos!) 
3. Create graphics to help draw out points you are making
4. Share testimonials from your raving fan customers
5. Follow other businesses in your industry to see what they’re doing*
6. Use hashtags to connect to topics in your industry and find new followers
7. Engage with your audience by responding promptly to messages and comments

*READ: This is not an invitation to copy what they’re doing. Instead, it helps you to do market research on marketing trends in your industry so you can be inspired to try something new or different. 

All these tips might feel a little overwhelming, but creating engaging content for your social media doesn’t have to be hard! Your first step is to make sure you have the right strategy. Are you done struggling with creating content that’s true to your brand? Schedule time to achieve social media success: https://bit.ly/3NRUrQB 

You might be interested in this blog about how to set yourself up with social media success.

3) Great photography

High-quality photos are going to make you stand out, especially on visual platforms like Instagram and Facebook. It’s no secret that people scrolling through social media have a very short attention span, so you want to have photos that will stop them in their scrolling tracks. Think about your own scrolling experiences. What posts do you spend more time on? What makes them stand out to you?

Pro tip: We’ve seen that social media accounts with high quality photos have high engagement, whereas low quality photos tend to have low engagement, and engagement is paramount to your social media success

Do you need another reason to use high quality photos? It helps with your brand’s identity! (Remember our first point about a clear brand?) When people see consistent patterns, photos, text, and colors, they will think of your brand. The more people are thinking of your brand, the more you will winn business over your competition.

Want someone to just take the photos for you? https://bit.ly/3NRUrQB

4) Consistent posting

Posting regularly keeps you in your audience’s mind. Social media is fast-paced, so going a week (or two) without posting fails to make an impact. Do you need to post every single day on every single platform? No! You don’t want to overwhelm your potential customers or make them unfollow you if you’re posting just to post. Remember our points about having engaging posts. Do you see a trend here…? (spoiler alert: it’s all about the STRATEGY!) 

You’ll have to do a bit of trial and error (with the help of the social media platform’s analytics tools) to find the right times, schedule, and audience engagement tactics that work best for your business. Consistency is key. It builds brand recognition and helps your audience know, like, and trust you (which are the factors that help people decide to do business with you).

Do you want someone to create the plan and just tell you what to do? We’ve got you: https://bit.ly/3NRUrQB

5) Create a clear message in your social media profile bios

When a potential customer visits your social media pages and wants to learn more, they’re going to visit your bio and about section. When they do,they need to know who you are and how you can help solve the problem they have. Think of your as your handshake – your first impression to every visitor. Make sure it’s clear, organized, and has the information people are looking for. If you have a strong bio, you’ll banish any confusion about your business, drive traffic to your lead generator or website, increase your searchability, and stand out against your competitors.

Here’s how to create an amazing bio:

1. Use a high quality photo for your profile picture
2. Use your brand name
3. List what your purpose is
4. Say how you can provide value
5. Consider SEO 
6. Provide a Call to Action
7. Provide your website and contact information
8. Tag your location 

Creating a social media bio doesn’t have to be hard! Use the tips above to level up your bio and stand out from your competition.  

Have an expert set up your social media bios: https://bit.ly/3NRUrQB

Let’s sum it up

When it comes to social media, you can beat your competition. Using these tips, you can create a social media strategy that works to improve your presence on social media and win more business. If you’re feeling stuck or overwhelmed, that’s where we come in! Our team of experts can join your team and help you build a clear plan for marketing and sales growth. Schedule a consultation;:  https://bit.ly/3NRUrQB

You May Also Like: 

How to Get Started With Social Media

How to Create a Social Media Content Calendar