Content
Just start already!
đ„ We did a thing. I say that like it was spontaneous. It wasn’t, but it’s still a big thing for us. We got chickens. They’re nervous. They went through the US Postal System (which can be stressful for humans!) before arriving in a new place. It’s a nice place with nice people, but it’s…
Read MoreAre you cracking marketing glow sticks?
I bought a tube of glow sticks last summer, thinking they would be fun to have for summer nights with my four-year-old. I tossed them into the outside toys bucket and forgot about them. Best of intentions, right? As we pulled said bucket out recently to get the water toys out (because, you know, it’s…
Read MoreAdvice for Creating Videos for Your Social Media Platforms
Videos are queen on social media. We used to say that about pictures. If we were using math symbols, weâd say videos>multi-photo posts>photos>graphics>posts with no visual Donât expect your social media reach or engagement to grow if you arenât using photos and videos every day. Hereâs the thing, we understand that taking photos and videos…
Read MoreThree Simple Ways to Engage Your Audience Online
No one knows all of the nuances and details of the algorithms of social media. However, we have seen consistencies and patterns in posting and promotion. What we do know is that social media platforms like Facebook and Instagram and Twitter all rank you higher as a business with the more engagement that your audience…
Read More8 Steps to Organize Your Social Media Content in an Hour or Less Each Month
Letâs do some quick planning and and organize social media content for a month. This will take less than an hour and will boost your editorial planning confidence. Set a timer. When you have competing priorities, social media doesnât usually make the cut for in the competition for your time. If you set a timer…
Read MoreAugust Holidays to Celebrate on Social Media
Looking for some content for your social media calendar? Here are a few holidays that might apply to your business! 8/2/2020 #NationalColoringBookDay #NationalIceCreamSandwichDay #InternationalBeerDay 8/3/2020 #NationalWatermelonDay 8/4/2020 #NationalCoastGuardDay #NationalFriendshipDay #NationalSistersDay International Beer Day 8/5/2020 #FriendshipDay 8/7/2020 #PurpleHeartDay #NationalLighthouseDay 8/8/2020 #InternationalCatDay 8/9/2020 #NationalBookLoversDay 8/10/2020 #LazyDay #NationalSmoresDay 8/11/2020 #SonsandDaughtersDay 8/12/2020 #YouthDay #WorldElephantDay 8/13/2020 #LefthandersDay #NationalFiletMignonDay 8/15/2020 #NationalRelaxationDay…
Read MoreWebsite Audit
There are so many things to consider when creating your website, and it’s easy to get overwhelmed. Here’s a great checklist to use as you do a website audit on your existing website to identify your priorities for making updates. I used examples from some of my favorite local businesses. Click them to visit their…
Read MoreHow to do Social Media: A Small Business Owner’s Guide
Managing social media for your small business can be an overwhelming task. It takes time to invest in a strategy, creating a calendar, and actually implementing your plan. Small business owners often donât have the resources to hire a marketing or communications person and, despite their best efforts, donât typically have the time to spend…
Read MoreCaution Ahead: these 4 things will help you avoid customer burnout
Weâve all got that friend who dominates conversations talking about themselves. You love that person because youâve been friends forever, but you end up tuning out half of what they say because you are tired of hearing about them all the time. Brands and businesses can get the same reputation. It is important to balance…
Read MoreBurning Rubber: My Favorite Podcasts for the Car
I live in a small town (Elgin) that is the suburb past a suburb of Austin, Texas. My office is in my home, so I donât have a daily commute, but I regularly drive into Austin for networking events and meetings with clients. Anywhere in Austin is at least a 30-minute drive (without traffic) from…
Read More