Just start already!

🐥 We did a thing. I say that like it was spontaneous. It wasn’t, but it’s still a big thing for us. We got chickens. They’re nervous. They went through the US Postal System (which can be stressful for humans!) before arriving in a new place. It’s a nice place with nice people, but it’s…

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Are you cracking marketing glow sticks?

I bought a tube of glow sticks last summer, thinking they would be fun to have for summer nights with my four-year-old. I tossed them into the outside toys bucket and forgot about them. Best of intentions, right? As we pulled said bucket out recently to get the water toys out (because, you know, it’s…

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Advice for Creating Videos for Your Social Media Platforms

Videos are queen on social media. We used to say that about pictures. If we were using math symbols, we’d say videos>multi-photo posts>photos>graphics>posts with no visual Don’t expect your social media reach or engagement to grow if you aren’t using photos and videos every day. Here’s the thing, we understand that taking photos and videos…

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Three Simple Ways to Engage Your Audience Online

No one knows all of the nuances and details of the algorithms of social media. However, we have seen consistencies and patterns in posting and promotion. What we do know is that social media platforms like Facebook and Instagram and Twitter all rank you higher as a business with the more engagement that your audience…

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August Holidays to Celebrate on Social Media

Looking for some content for your social media calendar? Here are a few holidays that might apply to your business! 8/2/2020 #NationalColoringBookDay #NationalIceCreamSandwichDay #InternationalBeerDay 8/3/2020 #NationalWatermelonDay 8/4/2020 #NationalCoastGuardDay #NationalFriendshipDay #NationalSistersDay International Beer Day 8/5/2020 #FriendshipDay 8/7/2020 #PurpleHeartDay #NationalLighthouseDay 8/8/2020 #InternationalCatDay 8/9/2020 #NationalBookLoversDay 8/10/2020 #LazyDay #NationalSmoresDay 8/11/2020 #SonsandDaughtersDay 8/12/2020 #YouthDay #WorldElephantDay 8/13/2020 #LefthandersDay #NationalFiletMignonDay 8/15/2020 #NationalRelaxationDay…

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Website Audit

There are so many things to consider when creating your website, and it’s easy to get overwhelmed. Here’s a great checklist to use as you do a website audit on your existing website to identify your priorities for making updates. I used examples from some of my favorite local businesses. Click them to visit their…

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How to do Social Media: A Small Business Owner’s Guide

photo of woman on laptop

Managing social media for your small business can be an overwhelming task. It takes time to invest in a strategy, creating a calendar, and actually implementing your plan. Small business owners often don’t have the resources to hire a marketing or communications person and, despite their best efforts, don’t typically have the time to spend…

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Burning Rubber: My Favorite Podcasts for the Car

photo of headphones

I live in a small town (Elgin) that is the suburb past a suburb of Austin, Texas. My office is in my home, so I don’t have a daily commute, but I regularly drive into Austin for networking events and meetings with clients. Anywhere in Austin is at least a 30-minute drive (without traffic) from…

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