Marketing Planning
The Secrets Marketers Want You to Know About Nurture Email Campaigns
Nurture campaigns are a powerful tool in a marketer’s arsenal, but there are some secrets they want you to know to help you get the most out of your campaigns. Here are a few of them: Nurture campaigns work best when they are personalized: Personalization is the key to a successful nurture campaign. When your…
Read MoreHow to have a successful business without a website
People often think that in order to do business, they need a website. However, this is not the case. There are many ways to do business without a website. Here are some tips: Use online directories. Platforms like Google My Business and Yelp allow you to list your business and help your audience find you…
Read MoreGet More Business With the Lowest Hanging Fruit
Sales leads are the lifeblood of any company – without them, businesses would have no way of finding new customers and expanding their operations. When looking for sales, prioritize the low-hanging fruit – your current customers. With them, it’s all about relationship building. Here are six tips to get more business by leveraging your existing…
Read More5 Tips for Making Your Social Media Stand Out from Your Competitors
News flash: your social media presence doesn’t need to be overly flashy to be effective. In fact, simple and conservative is often the way to go! Here are five surprising tips to help you make your social media stand out from your competitors. 1) Clear branding You NEED to establish the foundation of your brand…
Read MoreHow to Create a Marketing Plan and Stick to it!
Looking for a marketing plan that will finally work? Set reasonable expectations It’s easy to see other people’s stories of success and compare yourself to them, however, it’s important to remember to not compare your Chapter 1 to someone else’s Chapter 10. If you’ve been spinning all the plates and your business’ marketing has been…
Read MoreHow to Add Automation to your Email Campaigns: The Beginner’s Guide for the Clueless Email Marketer
We often talk about sales campaigns and nurture sequences, but they can be a lot of work and take a lot of time to prepare and send out each week. Who has time to do that? Definitely not the busy entrepreneur! Automating your email campaigns can help you save time and energy while still reaching…
Read MoreStop Hating Marketing
It’s become increasingly difficult to stand out in a noisy and crowded marketplace, which makes it easy for a small business to feel like they can’t compete with the big guys when it comes to getting new customers. Here’s the secret: customers buy products from the company they can understand, not the company with the…
Read MoreJust start already!
🐥 We did a thing. I say that like it was spontaneous. It wasn’t, but it’s still a big thing for us. We got chickens. They’re nervous. They went through the US Postal System (which can be stressful for humans!) before arriving in a new place. It’s a nice place with nice people, but it’s…
Read MoreAre you cracking marketing glow sticks?
I bought a tube of glow sticks last summer, thinking they would be fun to have for summer nights with my four-year-old. I tossed them into the outside toys bucket and forgot about them. Best of intentions, right? As we pulled said bucket out recently to get the water toys out (because, you know, it’s…
Read MoreHow to Inform Your Customers of Your COVID-19 Updates
Things seem to change on a daily basis right now. With regulations that change, causing business closures and openings, people are having a hard time keeping up with their favorite businesses. They are unsure whether businesses are closed, open, or operating on a modified basis. As a business owner, there are several ways you can…
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