Caution Ahead: these 4 things will help you avoid customer burnout
We’ve all got that friend who dominates conversations talking about themselves. You love that person because you’ve been friends forever, but you end up tuning out half of what they say because you are tired of hearing about them all the time. Brands and businesses can get the same reputation. It is important to balance your marketing between keeping your customers informed of important things like sales and new products with providing value-added content for them (which can be, but isn’t always self-promoting). Makes sense, right? So how do you do it?
- Give it some time. Remember that most people will not become your client or customer the first time they interact with you. Don’t get discouraged if you create what you think is a brilliant post and people don’t come knocking down your door.
- Earn your customer’s trust. Most people decide within the first 5 minutes of interacting with you or your brand whether they trust you. If people only hear self-promotion and sales pitches from you, they won’t believe that you have their best interest in mind, which means they are less likely to trust you. If they don’t trust you, they won’t be your client or customer.
- Provide value-added content to your followers. Uh, what? You are an expert in your field. Help your customers, even if it means that they don’t become your customer right now. When you show up and give without expecting anything in return, people trust you more and are willing to give you their business when the time comes that they need your product or service.
- Thank your customers. There is so much competition in the business world and your customers have a lot of choices when it comes to choosing who they work with. Let your customers know that you don’t take it lightly that they have chosen to work with you. People love to be thanked and recognized, so next time you get a new client, tag them on social media and thank them for their business. If you have a store front, take a picture of them with a new item they purchase. A little thanks goes a long way.
When you keep your customer at the center of your decision making, even the decisions you make of what content to post online, you will establish the know, like, and trust factor, which customers need to have in order to buy.
Recruiting new clients and customers is hard. It takes time to cultivate relationships. Each time you sit down to draft a blog or post on social media, consider what your customers want to see before you think about the agenda you have to promote. I promise, it’ll pay off.