How to Add Automation to your Email Campaigns: The Beginner’s Guide for the Clueless Email Marketer

We often talk about sales campaigns and nurture sequences, but they can be a lot of work and take a lot of time to prepare and send out each week. Who has time to do that? Definitely not the busy entrepreneur! Automating your email campaigns can help you save time and energy while still reaching your target audience.

One way to automate your email campaigns is to use a tool like MailChimp or Constant Contact. These email service providers allow you to create sign-up forms, design your email campaigns, and track the results (for example, seeing how many people clicked on the links you included in your email). You can also automate your email campaigns by using a tool like Zapier. Zapier allows you to create “zaps” that will automatically send an email campaign when a customer takes a specific action, like signing up for your newsletter.

Another way to automate email campaigns is to use a Customer Relationship Management (CRM) tool like Salesforce or HubSpot. These tools allow you to create email templates that can be automatically sent to customers based on their status or purchase history. You can also use automation rules to send targeted emails to customers based on their behavior.

Automating your email campaigns can help you save time and energy while making those regular touchpoints with your target audience. By using a tool like MailChimp, Constant Contact, or Zapier, or by using a CRM like Salesforce or HubSpot, you can automate your email campaigns and make them more effective.

What is email automation? 

Email automation is the process of using software to take care of certain email-related tasks automatically. For instance, if you’re launching a new product or service, you can set up a sales sequence to send emails to people who have purchased from you before. 

There are many different ways to use email automation; the possibilities are endless. Below are some of the most common applications of email automation.

1. Sending automated email sequences

Automated email sequences are a great way to keep in touch with your customers or subscribers. You can create a series of emails that are automatically sent out based on a certain trigger, such as a purchase, a sign-up, or a subscription renewal.

This can be a great way to keep your customers engaged, and it can also help increase sales and conversions.

2. Automated email marketing

Email marketing can be a great way to promote your business, and it can be a lot easier and more efficient when you use email automation. Automated email marketing can help you save time and effort by automatically sending out marketing messages to your subscribers.

This can be a great way to keep your marketing messages fresh and interesting while also help increase sales and conversions.

3. Automated email notifications

This can be a great way to stay organized and efficient, and it can also help you stay connected to your business.


Email automation can save you time and help your message reach more people. By adding a few simple pieces of automation to email campaigns, you can save yourself the hassle of doing everything manually.

So, you’ve got the basics for automating emails. What should you put in those emails? At DQB Strategies, we help business leaders create a clear message and a plan to nurture and sell to their customers. Schedule a call to get started 👉

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