Posts Tagged ‘content creation’
5 Tips for Making Your Social Media Stand Out from Your Competitors
News flash: your social media presence doesn’t need to be overly flashy to be effective. In fact, simple and conservative is often the way to go! Here are five surprising tips to help you make your social media stand out from your competitors. 1) Clear branding You NEED to establish the foundation of your brand…
Read MoreStop Hating Marketing
It’s become increasingly difficult to stand out in a noisy and crowded marketplace, which makes it easy for a small business to feel like they can’t compete with the big guys when it comes to getting new customers. Here’s the secret: customers buy products from the company they can understand, not the company with the…
Read MoreHow to Set Yourself up for Social Media Success
If you’re like most of our clients, you know you need social media for your business but you aren’t sure where to start or what to do. Social media is a powerful (and overwhelming!) tool to help businesses grow. A well-run social media plan can be an effective way to connect with new customers, build…
Read MoreHow to Get Started With Social Media
You’ve got your own social media accounts and have posted a few times, but when you think about sitting down to do social media for your business, you break out in a cold sweat. Suddenly there seem to be more pressing tasks than social media, so you flee the room in search of something to…
Read MoreAdvice for Creating Videos for Your Social Media Platforms
Videos are queen on social media. We used to say that about pictures. If we were using math symbols, we’d say videos>multi-photo posts>photos>graphics>posts with no visual Don’t expect your social media reach or engagement to grow if you aren’t using photos and videos every day. Here’s the thing, we understand that taking photos and videos…
Read MoreThree Simple Ways to Engage Your Audience Online
No one knows all of the nuances and details of the algorithms of social media. However, we have seen consistencies and patterns in posting and promotion. What we do know is that social media platforms like Facebook and Instagram and Twitter all rank you higher as a business with the more engagement that your audience…
Read More8 Steps to Organize Your Social Media Content in an Hour or Less Each Month
Let’s do some quick planning and and organize social media content for a month. This will take less than an hour and will boost your editorial planning confidence. Set a timer. When you have competing priorities, social media doesn’t usually make the cut for in the competition for your time. If you set a timer…
Read MoreHow to do Social Media: A Small Business Owner’s Guide
Managing social media for your small business can be an overwhelming task. It takes time to invest in a strategy, creating a calendar, and actually implementing your plan. Small business owners often don’t have the resources to hire a marketing or communications person and, despite their best efforts, don’t typically have the time to spend…
Read MoreCaution Ahead: these 4 things will help you avoid customer burnout
We’ve all got that friend who dominates conversations talking about themselves. You love that person because you’ve been friends forever, but you end up tuning out half of what they say because you are tired of hearing about them all the time. Brands and businesses can get the same reputation. It is important to balance…
Read MoreBurning Rubber: My Favorite Podcasts for the Car
I live in a small town (Elgin) that is the suburb past a suburb of Austin, Texas. My office is in my home, so I don’t have a daily commute, but I regularly drive into Austin for networking events and meetings with clients. Anywhere in Austin is at least a 30-minute drive (without traffic) from…
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